Having been part of the spa and beauty industry for more than two decades, I have seen many skincare, spa, and wellness brands come onto the market over the years. With the surge in vegetarian and vegan movements across many sectors, from the food we eat to the clothes we wear being driven by social media and campaigns like Veganuary, the popularity of a vegan lifestyle has grown as consumers embrace a more wellness-oriented lifestyle. Now we are witnessing that it isn’t just about the food that we put on our plates; veganism is present on our bathroom shelves and in the skincare we use on our bodies and faces.
Statistics from the NPD Group, a global information company, state that the luxury beauty market has also been boosted by the growth of natural beauty. Natural brands (including organic, naturally-derived and vegan) are growing at 16%, ahead of the market growth which is at 7% in the 12-month period to the end of January 2019. The top five product types for natural brands are anti-ageing, cleansers, moisturisers, eye treatments and masks.
As clients become more aware of the ingredients used in beauty products, ethics are now becoming more important to individual brands. For example, more customers are aware that if a brand is selling in China then their products need to be tested on animals. That’s a key factor to consider when making choices about adopting a vegan lifestyle and what brands to buy from when choosing your next cleanser or lipstick.
Becoming vegan The popularity of veganism is undeniable and many beauty companies are now capitalising on the movement. Mainstream spa and beauty brands are now offering a vegan range, such as the launch of Super Food Skincare by Elemis which is not only vegan, but also meets customer demand for super food ingredients. I have always advocated working with high performing organic skincare, I use brands such as De Mamiel, Pai, Votary and Herbivore within my wellbeing treatments. I believe the trend for vegan beauty products and therapies that not only help clients look good, but also feel good on an ethical level is set to increase even further in 2019 and beyond.